f you haven't heard of Vooza yet, you're missing out on a huge opportunity to buy their awesome new mobile app. Right? Or is it a free app? Wait, are they even building an app at all?
Last month, an apparently faux startup called Vooza released a series
of videos that parodied the startup world -- aiming squarely at the
Silicon Valley tech scene. In the videos, Vooza's "CEO" Matt Stillman
and employees spoof start-up world clichés like having conceptual -- if
not highfalutin -- big ideas, websites that exist in perpetual beta,
going to design school and the all-important Twitter protocol.
Vooza may or may not be a real startup, and they may or may not be building a real app. The one thing they are doing is creating a ton of buzz without spending a single ad dollar By being creative.
The team responsible for Vooza saw an opportunity in the seemingly
endless spawning of tech startups today and decided to capitalize on it.
Online video is an extremely compelling form of media, and, with great
writing, solid actors and a vast knowledge of the startup/tech
industry's most recognizable buzzwords and catchphrases, you can easily
grab people's only has Vooza managed to grab that attention see TechCrunch, Wired and Huffington Post
articles, they've gotten people to share their hilariously ambiguous
content -- successfully building an audience that isn't even sure of
what they're selling. The only burning question now is, what is Vooza
going to do with this audience? Actually make and sell an app? Make
videos for other companies? Or will they ride the wave of comedy and
create an online entertainment channel?
No matter what Vooza decides to do, their out-of-the-box thinking is a
perfect example of how businesses can stand out from the crowd. They
didn't create a groundbreaking medium. There are, of course, hundreds of
thousands of videos made every day. Vooza simply made their funnier and
refreshing. They saw a comedic opportunity in something that's relevant
to large number of people, and it's paying off.
So to all the aspiring startups, entrepreneurs, current business
owners, take note: Being creative will get you much further in the
media, in growing an audience and in creating buzz than any Facebook or Google ad campaign
ever will. Create something worth sharing, whether it's relatable,
mind-blowing, or simply just clever. It's nearly impossible to pay for
the type of exposure Vooza has received, and it all stems from being
unique and creative.
Be creativeleave a comment , love to read them
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