Sometimes in life, you kick over a rock and find a thriving colony of
activity. So, too, in business. With so many tools, niches, sites, apps
and platforms to look for and nurture customers, it's easy to overlook
less obvious opportunities. Here are some to try.
SlideShare.net offers the ability to upload and share presentations, e-books, PDFs and webinars.
It isn't exactly a backwater, but it's a bit of an undervalued spot.
With 60 million visitors per month and 130 million page views, it's the
world's largest professional content-sharing community and one of the
top 200 sites on the web.
SlideShare is also one of the only high-traffic platforms that
integrates organic and near-seamless lead generation. The network's
LeadShare service requires viewers to fill out
a contact form in exchange for downloading a presentation or PDF, and
it encourages viewers to contact the business for additional information
at various points throughout a presentation. Of course, this feature
comes at a price: To enable lead-capture, you'll have to spring for a
Pro SlideShare membership, which can cost $19 to $249 per month.
Well-produced product videos are a slam-dunk for increasing sales. Visitors to housewares retailer StacksAndStacks.com
were 144 percent more likelyto make a purchase after seeing a product
video, according to analytics technology company Kissmetrics.
Keep product videos brief--less than 30 seconds is optimal--and
consider embedding calls to action in a way that's helpful and not
irritating. Online catalog aggregator FlipSeek does this effectively;
for example, it can make the cute shoes a model is wearing clickable,
providing a direct link to the corresponding product page.
Including a brief, text-based call to action in your e-mail signature
may not be the sexiest idea, but considering the volume of e-mail you
are likely sending, it's a tactic worth trying. Consider integrating
your blog's URL, a new e-book or some other relevant download into your
e-mail signature as a way to nurture relationships with prospects.
Technology like WiseStamp allows you to add dynamic content like your latest blog post to any outgoing message.
Browse the questions asked on LinkedIn and use your expertise to solve
problems for others, looking for opportunities to link to your relevant
product or service. But, as with most things in life, moderation is key:
Don't shill your own stuff unless it truly offers a relevant solution.
Turn the most boring pages of your site (even a 404 error page!) into lead-gen opportunities. Mint.com's playful error page
shows a nerdy-looking developer saying, "Page not available. But
Justin is." It goes on: "Justin is a Mint developer who likes slow cars,
sharp crayons, reheated pizza and awkward silence." The page gives
links to other Mint.com pages "if you're more interested in personal finance
This new kid on the social media
block is worth checking out as a traffic-generating lead-gen referral
tool. Visits to the invitation-only online bulletin board skyrocketed in
the second half of 2011 to 11 million. Brands with compelling boards
drive traffic to their own sites.
What's "pinnable" for a business looking to generate leads? Consider
moving beyond product shots to include other images, infographics,
videos or articles. My company's page, features vintage marketing ads as well as marketing fails, charts and stats and a board reserved for business "inspiration.
Leave to comment , love to read them
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http://Jayyre.STIFORPMovie.com
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