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Going Global: Insights for International Social Media
With more companies receiving service requests from outside the continental US this article examines how best to approach a global social media strategy.  Via Search Engine Watch.

Google patents smart watch with flip-up display that could reveal everyday objects’ secrets
The watch would present notifications and other information transmitted from your smartphone at a glance.  There are also claims that the watch could channel a plethora of other Google apps, like Gmail, Goggles, and Maps.  Via engadget

Twitter Gets A New Home
The new office for Twitter boasts approximately 315,000 square feet and includes a spacious cafeteria (dubbed “@birdfeeder”), a Zenlike yoga room, and a rooftop deck for employees to bask in the sun – and even to garden.


Search Engine Land reported today that a new Google Panda update has gone live impacting nearly 2.4% of English language searches. Still being rolled out as of this writing, this change is due to once again target low quality sites.  Unlike other updates, however, this latest change is an algorithm update, rather than a data refresh, meaning the change is expected to be noticeable.


MacRumors has learned that Apple is piloting a program to tap into its vast number of retail store employees to help improve the company’s new Maps app for iOS 6.

Shawna Kenyon - Redesigned LinkedIn Brand Pages Are Now Available to All Companies
LinkedIn announced the revamp of all brand pages to roll out to all companies. These changes will include large cover photo, similar to Facebook and make updates more visible.  Via Mashable

It’s one small step for Foursquare, one giant leap for social media, as NASA’s Curiosity rover becomes the first to check in from another planet.  Via TechCrunch

Not to be confused with the cheesy cheerleader film, Bing launched the campaign ‘Bing It On’ that allowed participants to compare the search results between Bing and Google. The results may surprise, with 33% of self-proclaimed Google users stating that they would use Bing more based on the head-to-head comparison. As this article from Search Engine Land outlines, searchers say that they’ll change search engines, but whether or not they follow through is a whole different story.  Via Search Engine Land

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